The Best of Calgary Carpet and Flooring Stores – Carpet Superstores Coming to Calgary

Cam Lang, the local owner and operator of the new Carpet Superstores location in Calgary, and I have been working long hours since early December 2011 to make sure the first-ever location for Carpet Superstores in Calgary is as successful as possible.

David Howse Marketing Ltd. is managing all marketing aspects and one of our biggest components to manage is customer satisfaction. I’ve always been an adopter of customer oriented marketing models and so is Cam.

The new Website is at >> Calgary Flooring Stores .

Below is a photo from a week ago. The products are on their way and the renovations will be completed next week. I can’t wait to show the “after” photos.

Carpet Superstores at Bay 6 - 1825 32 Ave NE is nearly complete its renovations. Opening day is February 10, 2012. I can't wait to post the "after" pictures. This will be the best of Calgary Carpet Stores!

Carpet Superstores is also running an awesome Facebook Contest.

For Calgary and area residents only, join the Carpet Superstores Facebook Page and visit our website for contest rules to win a $5000.00 flooring renovation!

It’s going to be a very busy next two weeks!

They are also hiring sales professionals so if you or a friend would like an opportunity to work for a great company then email Cam at cam@carpetsuperstorescalgary.ca

Thanks for reading,

 

David Howse
Calgary Marketing Company
403-991-8863

Calgary Herald Online Advertising

Calgary Newspapers Online and Print, are they worth it?

I just got off the phone with Michelle in the advertising department of the Calgary Herald. When I hung up a strange feeling hit me – it was a good feeling. So how does feeling “good” feel “strange?” The simple fact that I didn’t start or end the conversation with my back up against the wall while I was talking to someone who I would have, three years ago, called a “salesperson” made me think – my attitudes in marketing have changed.

There are just over 100 articles in this blog, about 50 of them have some form of verbal bashing of advertising salespeople. Just like my previous retraction of bashing TV and Radio, I’m understanding the importance of good relationships with all business service providers.

So, for the record, PREVIOUS BASHES RETRACTED.

David Howse
Visit my Calgary Marketing Companies website.

403-991-8863

Bells & Bows Bridal Centre of Lethbridge designing Grammy’s Red Carpet Gown for Calgary Business Tycoon and his Artist friend?

Is Bells & Bows Bridal Centre of Lethbridge designing a Grammy’s Red Carpet Gown for A Calgary philanthropist / Business Tycoon and his Sexy Artist friend?

Visit Bells and Bows Bridal Centre’s Website at Lethbridge Gowns.

Here’s what I can say;

Model Jocelyn Symborski , me (David Howse), Angeline Mcdonald, and Johnathan Kayne back in 2009, Lethbridge Alberta

Angeline Mcdonald, owner of Bells & Bow’s Bridal Centre, is a client of mine. I manage all of the marketing for Bells & Bows.

Bill Borger, Jr., President of Borger Construction, is also a client of mine and I manage his public relations.

One of the services I provide my clients with is access to my network of business contacts who would offer mutually beneficial transactions. For example, if you want to build a city (at least the underground infrastructure) then I could introduce you to Bill Borger Jr. If, on the other hand, you want a stunning off-the-rack or custom grad, wedding, or pageant gown then I would introduce you to Angeline McDonald of Bells and Bows Bridal Centre.

Now for the nitty gritty sordid and torrid details! …

Everyone knows that Lethbridge is home to Alberta’s Number 1 bridal shop (the aforementioned Bells and Bows); that people from as far away as the Yukon simply drive past Edmonton and around Calgary just to get to this little wonder-in-the-west – Bells and Bows.

Angeline is known for her absolute passion of making women feel like a million dollars! She annually visits the gown shows in Italy, Chicago, and Las Vegas hand picking the perfect collection for her bridal shop. Yes, there are a few other bridal related shops in Lethbridge but those are for people who, for some crazy reason, have never heard of Bells & Bows.

Johnathan Kayne for Bells & Bows of Lethbridge, Alberta

Two years back Bells and Bows hosted a Johnathan Kayne Trunk Show fashion exhibition which was the talk of Southern Alberta. Kayne, the designer to the stars, was starting his meteoric rise and Angeline was smart enough to partner with him to take Canadian fashion to a whole new level. Since that show two years ago, both Johnathan and Angeline have been charging full steam ahead.

Enter the Grammy’s, Bill Borger Jr., and his sexy mystery date. If you want a stunning custom-made gown you do one of three things: (1) You call Johnathan Kayne, (2) you call Angeline Mcdonald or better yet, (3) you have Angeline and Johnathan work together to make the most head turning gown for the 2012 Grammy Awards Show.

Johnathan Kayne Custom Design for Bells and Bows of Lethbridge

Did I mention Angeline is a judge for the Miss Teen Canada World  contests for the past three years and for 2012? Well she is

The funny thing is this, yes the gown will be beautiful and worth every penny but if you are a price conscious shopper then let Angeline fit you in something in your price range (she has gowns from $300 up) and you should go with a few customizations and accessories (she has Southern Alberta’s best fashion accessory collection) and you will be looking and feeling like a million dollars too.

Visit Bells and Bows Bridal Centre’s Website at Lethbridge Wedding Gowns.

They do wedding, grad, pageant, and special events like New Year’s Eve party dresses and yes, even the Grammy’s.

David Howse can be reached at 403-991-8863

Calgary Education Scam, Paying to Learn SEO at a School

This blog article is in response to a Twitter user who asked me to elaborate on this tweet, “#Calgary SEO Classes scam. Only the first 10 google results count. U r going to pay $600 to compete against $60K #wasteofmoney“

Basically, the problem (the scam) is a strategic one. Imagine a class of eleven students learning how to optimize their website (SEO / Search Engine Optimization) to appear on the first page of Google for some specified search term or phrase.

Now understand that in SEO we are only concerned with appearing on the first page of Google for any desired search term and, the preference is to be first, second, or third. Each successive lower ranking on Google equals fewer website visits (except for the ninth and tenth spot where the tenth spot gets more visits than the ninth spot).

With this we know there are only ten spots up for grabs. What happens when eleven people want to rank for the same search terms? Well, one of them loses. Considering that there are about 10 people in Calgary who are good at SEO and maybe 200 people in Canada who really know how to get something ranked well then, schools are taking students money knowing that for some of those students it won’t matter how much they learn in the class, they are a Gold Fish in a world of sharks.

 

David Howse Marketing Ltd.  ranks websites on about 1000 search terms (across all website for all clients). There is no way in hell that some kid paying $600 will (1) know more about SEO that I will – especially since I know more that his/her instructor and (2) I invest about $20,000 a year in assets that help my SEO projects.

This strategic dilemma is different than teaching say, marketing. Entering a red ocean (being a recent graduate with a marketing degree) is not as harsh as being educated in something that is not only a red ocean but also  limited to only ten spots.

This is why I would never endorse students paying to learn SEO.

David Howse’s Calgary Marketing Blog – 2011 in review

Some’s stats on my blog! Happy New Year!!!!!

The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 14,000 times in 2011. If it were a concert at Sydney Opera House, it would take about 5 sold-out performances for that many people to see it.

Click here to see the complete report.

Calgary Business Blogs

The Calgary Herald just published a list on its website of the best blogs in Calgary. What was missing form that list were the great minds in this city who share their thoughts and experiences on business.

I’m not saying that this is the best Calgary blog on business but if you have any suggestions please post them below. Even if you are a direct competitor of mine I have no problem with you listing your blog in the comments section.

My website can be reached by clicking Calgary Marketing Companies .

Cheers,

 

David

403-991-8863

Importing from China to Canada – it’s a lot more than a shipper and a customs broker

Canada China Importing and Exporting

Two days ago I returned from China. I was in Guangzhou from October 17 to November 7, 2011. Everyday of that trip was about building friendship in China, learning the language and culture, and making manufacturing agreements.

The best tip I can give anyone for success in doing business in China is to learn the culture and the language.  The most important things you need to know have nothing to do with business. Sitting in a restaurant in Guangdong province is an experience unique to other parts of China. Guangdong Province has over 100,000,000 people; it has its own culture and history (though strongly tied to the rest of China). Knowing the rituals and the language will gain you respect. By demonstrating that you actually care or maybe even love China many doors will open for you.

If you don’t have time for this then you need to hire a guy like me. I’ll bet that almost every China-USA or China-Canada trade problem or bad business negotiation came from either poor communication or cross-cultural mixups. Another thing you need to learn is to stop speaking so quickly, and not only that but reflect on your words before you speak. Trust me, even that will help.

If you have any interest in Custom Designed Shopping Bags watch this video.

If you want exclusive Canadian distribution rights to China garment manufacturers, I can make it happen. Call me 403-991-8863. That's me on the right.

I’m currently catching up on some work and adjusting to MST (China is +14 hours!). In a few days this blog, my FaceBook page, and my website Calgary Marketing Companies, will tell much more of the story of China manufacturing, product sourcing, and Canada China Import Export details.

Update: November 16, 2011 – I am currently prepping for a major order to help a client build a new distribution company. This is the proper way to set up a distributorship: (1) do your research (2) build strong relationships with suppliers (3) buy direct (4) get the word out that you have the best product at the lowest price.That’s it! Now, wasn’t that easy? Call me when you want to make things run smoothly.

Thanks,

David Howse
Tel: 403-991-8863

David Howse Marketing Scam

Well it took three years and 3 months but someone finally googled the search -> David Howse Marketing Scam. In case anyone thinks I am involved in a scam please call the Better Business Bureau (but not the Toronto Better Business Bureau because they were shut down for running scams or the RCMP. But before you do that, why not call me first. My cell number is 4o3-99I-8863.

Here’s what I think caused this individuals (the googler) reaction:

I had just read a few pages of Outrageous Advertising by Bill Glazer and came up with the idea to write a fax sales letter that had a pretty good story. This letter turned out to be the best fax sales letter I had ever written!

——————–The Letter—————–

Hi (merge field first name) I’m not near my computer but luckily they have a fax machine I can use.

I was out with Karen last night (she loves sushi) anyway, I had a conversation with some guy who seriously took charge of his marketing – he was really pumped with how awesome the results have been.

He gave me the company’s contact info – they are in Calgary (and I’m there this weekend for other business so I called them up). It’s David Howse Marketing, 1-888-736-3229.

The guy that gave me the # asked I not give it to anyone else – he had more sake in him than salmon – his loss!
I’m just leaving a meeting with David now. The deal is you get
-    25 websites (all designed to sell your products)
-    Each site is targeted to a Canadian city ie. Google Vancouver Prom Dresses (they ranked a gown company across Canada)
-    You pay monthly and there is no contract!

Go to www. Canada City SEO .com (all one word). They have a little video there to see how it all works. Seriously  just check it out!

Have a great day… I’ll call when I get back to see how it went.

——– End of Fax Letter ————

The cause of the problem was a lady named Karen tried to read the fax but she has, as I found out, a literacy problem. She thought that fax was saying she loves to drink sake! When she phoned and asked why I was making such a claim, well, I couldn’t do much but to laugh a little and explain the fax to her.

I guess after being responsible for millions of print, fax, radio, tv, Facebook, Google, Bing, Yahoo, YouTube, Newspaper, flyer, …. ads there’s bound to be one person to get upset. c’est la vie.

David

In the Spring of 2011 I purchased two domain names, LethbridgeWhoopupDays.Com and Whoopupdays.Com

Click Whoop Up Daysto see the site.

Along with the 100s of other domains and websites that I own (see Internet Marketing for the list) the goal is to either lease the sites to an interested party, sell advertising space on the sites, or to use the sites for self-promotion.

I was amazed with the amount of traffic Whoopupdays.Com received in the past 30 days – 3,523 visits to be exact. Below is the visual of the Google Analytics visitors map and below is a listing of the origin of every visit.

What is amazing is the data that came over the past month. 3,523 website visits makes a pretty accurate sample of where are the people who are interested in Whoop Up Days. Trending the change (over time) of the number of website visits and the location of those visits is some pretty powerful marketing information.

David Howse is Lethbridge's expert in marketing (that includes internet marketing) call David at 403-393-8863 to have him work some magic for your business and increase your profits.

The following table is a detailed list of where the website visitors of WhoopUpDays.com came from:

City	Visits	Avg. Time on Site (Seconds)
Lethbridge	2169	32.5
Edmonton	355	46.2
Calgary	333	30.5
Toronto	150	67.3
Vancouver	122	32.5
Medicine Hat	60	23.7
Bow Island	55	42.1
Red Deer	31	47.7
Ottawa	26	46.6
Montreal	19	13
Kelowna	17	68.5
Cranbrook	15	58
Waterloo	13	129.1
Fernie	12	126.1
Taber	12	15.5
Okotoks	8	28.125
Nelson	6	3.3
Regina	6	33
Maple Creek	5	5.4
Rocky Mountain House	5	13.8
Fredericton	5	5.6
Mississauga	4	8.25
Saskatoon	4	39.25
Brooks	4	28.75
Melfort	4	16.25
Sherwood Park	3	0
Airdrie	3	47
Moose Jaw	3	47.3
High River	3	117.3
Canmore	3	0
Sparwood	3	22
Creston	3	44.3
Winnipeg	3	25.7
Penticton	3	19.7
Swift Current	2	56.5
Lloydminster	2	649.5
Ft Mcmurray	2	114
St-Laurent	2	4.5
Chilliwack	2	7.5
Wainwright	2	107
Victoria	2	11
Vaughan	2	0
Pointe-Claire	2	110
Prince George	2	62.5
Vernon	2	0
Banff	2	11.5
Camrose	2	5
Invermere	1	17
Jasper	1	38
Westlock	1	0
St John	1	136
Abbotsford	1	74
High Prairie	1	0
Terrace	1	0
Sudbury	1	0
Golden	1	200
Yellowknife	1	0
Ft Macleod	1	0
Richmond	1	5
Thunder Bay	1	0
Joliette	1	0
Quebec	1	6
Welland	1	13
Acme	1	0
Castlegar	1	27
Port Alberni	1	0
Nanaimo	1	8
Grande Prairie	1	0
Barrhead	1	18
Richmond Hill	1	44
Cold Lake	1	24
Eston	1	33
North Battleford	1	53
Kindersley	1	0
Kanata	1	85
St Albert	1	0
Courtenay	1	0
Total Views July 26 – Aug 25	3523	Average: 36 seconds

For visits by country, the following occured from May 1, 2011 to August 26, 2011.

Country	Visits
Canada	4681
United States	82
(not set)	44
Germany	5
Russia	4
United Kingdom	3
Belgium	2
Mexico	1
Netherlands	1
South Korea	1
Bermuda	1
New Zealand	1
Qatar	1
France	1
0	4828 Visits Since May 1, 2011

David Howse can be reached at 403-991-8863.

The Zen of Sales – Setting Goals. Neuro Linguistic Programming to get What You Want in Sales, Marketing, Business, and Life

The Goal is Not the Goal and What Really is a Sale?

I wrote this to help my sales staff. Feel free to use and modify it for your sales team (but please do not republish it on the web or offer it for sale).

When I was growing up I was taught to have goals. If it was academics then it was about what marks I wanted to finish the year with. If it was sports it was about “you gotta want it.”

Several years ago, when I was reading Tony Robbins’ Unlimited Power, I learned that the goal is not the goal. The goal, what we tell ourselves we want, is just a mental cue that, if it connects to our values, if we repeat it in enough ways (writing it down, repeating it to ourselves, visualizing it), the goal becomes a part of our neurological makeup.

The unfortunate thing about goals is that they are victims of a human survival mechanism – the conservation of energy.

If we set a goal of winning 20 out of 30 basketball games, we will only win 19 or fewer. If we want to make $1,000,000 then we will make something less. If we want 100 sales, again, we will close fewer than 100.

Even though we are telling our brains we want 100 sales, our brain sets up the neuro pathways while factoring conservation of energy. The brain says, well if 100 sales is good, then I’m sure we’ll be happy with 90. And we get 90 sales.

This is one of the services we provide. The people we are selling to are also potential customers for other services so having a sales team aware that a “no” on Product-A may mean a “yes” on Product-B.

Visit Canada SEO to see the sales site.

Tony’s tip for this was to set a goal well beyond what we want. If we calculate we want 100 sales then we should tell ourselves we want 200 sales – AND BELEIVE IT! Repeat it, write it, visualize it, and tell it to the world!

Now we have a goal – what next?

What is a Sale?

There are two kinds of thinking with a huge gray area in-between. There’s short term thinking and there’s long term thinking.

Short term thinking is about – sell now! Long term thinking is about building a relationship to sell more.

Which is better? Well, you need both. Without short term selling you can’t feed yourself to realize long-term selling.

So if we close a deal today great! If not, we must ask ourselves, out of my work today with whom did I speak that would appreciate my call in a few weeks or months. Who is the best out of the bunch that makes me act – I should have a look at his or her website and offer a different proposal.
It is also likely that the offer you made today was turned down only because of timing. If you make a call to the same person sometime in the future the deal will close (the long term thinking sale).

What’s going on in the conversation to allow such subtle navigation of accepting a “no” today for a “yes” later? It’s all about your sales skills. It’s about the conversation and your awareness of the conversation. In the Zen of sales, you are both the seller and the observer of the sale. Your mind is providing you feedback that is only possible by being relaxed yet energized. When you are engaging someone in a conversation you are picking up all verbal and nonverbal cues. You are navigating your sales pitch (the script) and adding to it. While you do this you are setting up your prospect to either say yes today or yes tomorrow. You can do this because you know your product, you believe in your product, you know your prospect, and you know the product can help them.

Remember, the Zen of Sales is not like the Zen of Relaxation; in the Zen of Sales there is a sword in your hand, a tempered steel blade that cuts through everything it meets. This sword is you.

Reaching goals is not a measure of our character; it is only a measure of how often and how well we tell ourselves we want something.

David Howse can be reached at 403-991-8863.

Canada Internet Marketing Companies: Using SEO to Market Your online business from St. John’s to Toronto to Victoria

Canadian SEO Companies

On Monday, August 15, 2011 Canada City SEO .com launched. The service is aimed at Canadian business owners (or prospective owners) who seriously want to increase their sales on the Internet.

The service provides a unique website for Canada’s 25 biggest cities and then ranks those websites on the first page of Google .

The Canada City SEO Website

For example, if the main product you currently distribute or sell to walk-in traffic is gourmet coffee and you have or are thinking about internet sales for that product then Canada City SEO will create 25 websites that target coffee lovers in 25 cities. The best part of the service is the guarantee – you can opt out at any time. Yup, no contracts. That in itself is pretty amazing.

Just think how much it would cost to have someone build you 25 websites. And then how much it would cost to have someone else rank those websites on the first page of Google. You would be looking at a cost of about $50,000 minimum.

Then think of how hard it would be to find  someone to say yes to this offer, “do all of the above but I only want to pay you monthly and to have the option to cancel the payments if I’m not happy.” Good luck!

Click Vancouver Internet Marketing to see the Vancouver page. From here you can visit any city page from the city list menu at the centre of the page (just scroll down a little)..

For the price these guys are charging this has to be the marketing service of a life time. The cities they are marketing are:

 

• Vancouver
• Coquitlam
• Burnaby
• Abbotsford
• Kelowna
• Calgary
• Edmonton
• Regina
• Saskatoon
• Winnipeg
• Thunder Bay
• Sudbury
• Guelph
• St. Catharines
• Kitchener
• Barrie
• Mississauga
• Richmond Hill
• Toronto
• Ottawa
• Gatineau
• Montreal
• Quebec City
• Halifax
• St. John’s

You can call Canada City SEO at: 1-888-SEO(736)-3229

Two videos were created. This is called A/B testing. If a company is selling internet marketing services then that had better be good at Internet Marketing. In A/B testing multiple versions of a landing page (or other marketing element) are used and measured. The most effective landing page get’s the most up-time.

Red Deer SEO, Google Search Engine Optimization and Marketing in Red Deer Alberta

As with most of my other SEO articles, I will start with a definition of Search Engine Optimization. SEO is the tweaking of a website (internally) and promoting of a website (externally) in such a way that it causes that site to appear higher in the Google (or other search engine’s) results.

I don’t currently have any Red Deer clients though I do have many clients whose websites ranking highly in relevant Red Deer searches.

Google Red Deer Marketing or Red Deer SEO

As of June 26, 2011 the top 100 Google searches in Canada the contained the search term Red Deer were:

1. red deer 823,000
2. red deer kijiji 90,500
3. red deer alberta 60,500
4. red deer ab 49,500
5. the red deer advocate 49,500
6. advocate red deer 49,500
7. job red deer 27,100
8. red deer job 27,100
9. red deer jobs 27,100
10. jobs in red deer 27,100
11. jobs red deer 27,100
12. red deer college 22,200
13. red deer weather 22,200
14. weather red deer 22,200
15. weather in red deer 22,200
16. weather for red deer 22,200
17. red deer theaters 18,100
18. red deer employment 18,100
19. red deer careers 18,100
20. red deer cinemas 18,100
21. city of red deer 14,800
22.  red deer city 14,800
23. the city of red deer 14,800
24. galaxy cinemas red deer 8,100
25. rent in red deer 8,100
26. for rent red deer 8,100
27. for rent in red deer 8,100
28. red deer rebels 8,100
29. red deer canada 8,100
30. red deer theatres 8,100
31. red deer schools 8,100
32. red deer houses 8,100
33. red deer mall 8,100
34. red deer movie theaters 8,100
35.  red deer hotel 6,600
36. hotels red deer 6,600
37. red deer hotels 6,600
38. hotels in red deer 6,600
39. red deer rentals 6,600
40. red deer public 5,400
41. red deer job shop 5,400
42. job shop red deer 5,400
43. red deer real estate 5,400
44. red deer motors 5,400
45. carnival cinemas red deer 4,400
46. carnival theatre red deer 4,400
47. pizza red deer 4,400
48. red deer pizza 4,400
49. pizza in red deer 4,400
50. red deer hospital 4,400
51. red deer rv 4,400
52. rv red deer 4,400
53. red deer lodging 4,400
54. red deer county 4,400
55. county of red deer 4,400
56. red deer restaurants 4,400
57. restaurants in red deer 4,400
58. restaurants red deer 4,400
59. map of red deer 3,600
60. red deer map 3,600
61. red deer news 3,600
62. apartments in red deer 3,600
63. apartments red deer 3,600
64. carnival cinema red deer 3,600
65. red deer jobshop 3,600
66. red deer spca 3,600
67. spca red deer 3,600
68. red deer maps 2,900
69. red deer housing 2,900
70. red deer public school 2,900
71. red deer dealerships 2,900
72. dealerships in red deer 2,900
73. red deer movies 2,900
74. movies red deer 2,900
75. wal-mart red deer 2,900
76. walmart red deer 2,900
77. westerner red deer 2,900
78. red deer westerner 2,900
79. homes for sale in red deer 2,400
80. homes for sale red deer 2,400
81. red deer homes for sale 2,400
82. kiji red deer 2,400
83. mls red deer 2,400
84. furniture red deer 2,400
85. red deer public schools 2,400
86. red deer library 2,400
87. houses for sale red deer 2,400
88. weather network red deer 2,400
89. capri red deer 2,400
90. red deer photography 2,400
91. red deer spas 2,400
92. red deer obituaries 1,900
93. kijji red deer 1,900
94. red deer forecast 1,900
95. bower mall red deer 1,900
96. red deer newspaper 1,900
97. red deer insurance 1,900
98. red deer ford 1,900
99. ford red deer 1,900
100. red deer soccer 1,900
101. red deer toyota 1,900

There are thousands of other searches as well. The business behind SEO is this:

1. What kind of website traffic will be created from being #1,#2, or #3 for a particular term.
2. How much will it cost to rank that high
3. How much money can be made from having your website rank #1,#2, or#3 for that search term.
4. Is there a more cost-effective way to sell the product or service related to that search term?

If the answers to those four questions are favorable, then you need to contact a Marketer/ Search Engine Optimization expert.

David Howse operates David Howse Marketing Ltd.

Tel 403-991-8863

David has ranked many Alberta businesses for thousands of search terms. He is currently working on ranking Red Deer Lawyer #1.

Follow David on:

Lethbridge United Way 2011 2012 Fundraising Video, Website and Blog. Lethbridge Video Production

Starting in May of 2010 I began work with the United Way of Lethbridge and South Western Alberta. The project was to:

1. Create a website
2. Create a blog
3. Train staff to update the website
4. Train staff to add blog articles
5. Create a 3 minute video

Today, that project was finally completed. The last component, the video, began in February of 2011 with planning meetings and ended with its delivery and YouTube upload.

The website was the first piece I created and that was finished around September 2010; though, I still assist with major changes and technical issues.

The homepage of the Unitedway of Lethbridge & South Western Alberta's website

After the website was completed I set up the United Way’s blog on WordPress.

The Lethbridge United Way Blog

So far feedback has been really great on all three components. Working with the United Way was a lot of fun and because it was for a good cause, the hard work really didn’t seem that hard at all.

The most rewarding part of this project was meeting all of the local charities that the United Way supports. Shooting the horses and the clients at the Lethbridge Theraputic Riding Association. The opening shot of the video was pure luck. If you play the start again you see the camera zoomed in to the eye of the horce. As the camera pulls back the horse starts walking. That really wasn’t planned but those horses made shooting easy, they were so well mannered.

If you would like a video shot for your organization or business call me, David Howse, at 403-393-8863 begin_of_the_skype_highlighting            403-393-8863      end_of_the_skype_highlighting or in Calgary call 403-991-8863 begin_of_the_skype_highlighting            403-991-8863      end_of_the_skype_highlighting.

You can also click -> Lethbridge Video Production

 

Follow Me on:

Calgary Blogs, Statistics for David Howse Marketing’s – the Alberta Marketing Blog

Calgary Blogs : Statistics for David Howse Marketing

Make sure the language you use in your blog is the same language your readers use. The Google keyword tool can help you with this. Any why did I choose the above image? This image will easily attract more readers than say, a bar graph.

I published my first article in this blog December of 2008. In that time I’ve published 91 articles and attracted 18,141 visitors. Considering the topics I write on, I’m pretty happy with that number.

Writing good content and attracting readers are the primary goals of a blog writer (though the ultimate goal as with anything may be related to money). After you write your article have you ever wondered how people find it? Well obviously search engines, Tweeting the address, adding links to other websites help but, what exactly are people typing in to the search engines to find your article?

I’ve posted a near complete search term list for my blog from the first article to June 5, 2011. What really amazes me is that if you Google, Best Business Movies, this article is ranked #2. That term, Best Business Movies, is searched 1000 times a month (according to Google). Knowing what topics are relevant to people and what terms they use to find those topics is very important for Blogging. The next time you write an article, think like the reader. Make the article search engine friendly by using the language of your audience. So basically, read up a little on Search Engine Optimization and apply it to your blog.

David Howse can be reached at 403-991-8863. For his website click, Calgary Bloggers.

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Canada China Business Tours and Consulting Importing Exporting China Product Sourcing

Canada China Business Tours and Consulting. China Exporting, Canada Importing, and Negotiating

After my experiences at the 109th Canton Fair in Guangzhou, China I saw a market for a full service Canada China Business Guide.

On one occasion, in China, I was sitting in a KFC negotiating with a manufacturer from the Philippines. As we were working through three possible scenarios of the agreement I noticed a gentleman eavesdropping on the conversation. The next day I ran in to that man, an Australian, who after apologizing for listening in, began to ask me a series of questions related to negotiations.

Also, throughout the Canton Fair, I saw a lot of Westerners being escorted by Chinese translators. These translators had no business qualifications but they acted as the number one resource to some of the buyers.

With this knowledge, I put together a small team – myself and an experienced China product sourcing partner (who speaks excellent English, and who can actually get a better price that I can) to help Canadian business owners connect with Chinese manufacturers.

Call David Howse at (403) 991-8863 or (403) 991-8863 for more information on China Exporting, Canada Importing, Negotiations with Chinese factory owners and much more. Or click the above image.

Click: Canadians at Canton Fair to go to the main website.

Some video I shot at the 109th Canton Fair.

David Howse is a Calgary, Alberta, Canada Marketing and Business Consultant. He is the publisher of Alberta Marketing Strategy magazine; owner of Matterhorn Public Relations which handled the Bill Borger Mt. Everest expedition, and David Howse Marketing.

Bill Borger Mt. Everest Summit and Calgary News Media

Bill Borger Mount Everest/Calgary HandiBus Fundraiser and Calgary TV, Radio, and Newspapers

If you are a regular reader of my blog [which is dedicated to Alberta marketing topics] you’ll quickly note that I had a negative bias toward Radio, Newspapers, and TV advertising. Note, ” I had.” Until January of this year, my interaction with traditional media outlets came from a competitive angle; that is, I was promoting my experiences in marketing as reasons to not spend your advertising money on traditional media. So, to some degree, I only worked on one side of the coin.

In December of 2010 I met Bill Borger Jr. At that time, Bill was preparing for an amazing adventure – to reach the summit of Mt. Everest. Having already swum the English Channel (in 2001) Bill was soon to become the fifth person ever  and the first Canadian to have accomplished both feats. The video below is from May 9, 2011 as he worked his way towards Base Camp 1 of Mount Everest.

In connection with the Everest climb, Bill worked with the Calgary HandiBus and set out to use the climb as a means to raise money for that charity. As of May 11, 2011 Bill had raised over $375,000.

Now for the part that has changed my view of traditional news media. Along with the Calgary Herald, Global TV, CTV Calgary, 660Am and 960Am, and several other outlets dedicated much of their time to promoting Bill’s and the HandiBus’ efforts.

Click for a part of Global TV‘s coverage.

Click for CTV coverage.

Click for a part of the Calgary Herald‘s coverage.

660 AM and 960 AM also did several interviews. Visit Bill’s Peak and Pond website to hear those.

Thinking of traditional media as existing only to gain advertising revenue might be prudent if you are a shareholder or competitor but from a community point of view, a strong local media benefits the community it serves. Promoting Bill’s efforts and those of the HandiBus will only serve to build awareness of a worthy not-for-profit and the citizens it serves.

Contact David Howse at: 403-991-8863 begin_of_the_skype_highlighting            403-991-8863      end_of_the_skype_highlighting

Calgary Marketing

More:

Bill Borger Mount Everest Global TV Calgary

Calgary Naturopathic Doctor, Naturopaths in Calgary

Doctor Chantelle Drobot Calgary Naturopathic Medicine

Last week I visited a Naturopathic Doctor for the first time. I had friends and relatives who swore by them but, until last week, it was still all too foreign to me. After years of competitive sports, a high stress job (that I love), too many years in school which resulted in sporaticly poor eating habits, and an extreme A-type personality, my body is beginning to feel the abuse.

When I googled, Calgary Naturo [...and waited for Google to fill in the rest] I quickly learned that most people call them “calgary naturopathic doctor” but, I was happy with just searching “Calgary Naturopath.”

I visited each doctor’s website one by one. When I got to:

Calgary Naturopathic Medicine Dr Chantelle Drobot Naturopath …

I ended my search. Here’s a bit of Dr. Drobot’s bio:”a frequent writer for the prestigious natural medicine publication Alive Magazine. She is an Instructor at Mount Royal University in the Personal Fitness Trainer Extension and Massage Therapy Programs and a registered member of both the Alberta Association of Naturopathic Practitioners and the Canadian Association of Naturopathic Doctors.”

I figured that was enough for me to go on and I wasn’t disappointed. My scepticism of Naturopaths is long gone and I look forward to every session. Here’s a list of issues a naturopath can help you resolve:

* Stress Related Illnesses
* Peri-menopause and Menopause
* PMS and Hormonal Imbalances
* Candida and Yeast Infections
* Digestion
* Heart disease
* Immune dysfunction
* Auto Immune conditions
* Allergies and Sensitivities
* Diabetes
* Optimize Athletic Performance

You don’t even need these symptoms or issues. Even the desire to have more energy and be a peak performer is reason enough to see a Naturopath.

Even if you just want to have more energy and focus to be a better performer, I strongly suggest you call Chantelle Drobot.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Visit David Howse’s Calgary Marketing Website.

Regina Dresses 2011

Regina Dresses 2011

Congratulations to all you soon to be graduates! I’m sure some of you girls have started looking for prom dresses already, and if not don’t fret. I have found a great site with the widest selection of dresses. Just click Regina Dresses to see their 2011 collection.

Regina Dresses.com is full of amazing gowns and their main site  is full of designers including Cassandra Stone who designs baby doll dresses and ball gowns. The photo I posted is by  Mac Duggal who designs couture style dresses and offers a line exclusive for plus size girls. His dress designs are to die for!

There are so many dresses to choose from on this site you can spend hours with your girlfriends check out the pictures. What is really nice about this site is if your looking for something different or something classic you are sure to find it here.

One thing to mention,for those of you who may be having a hard time finding something a little more modest for prom yet still fashionable and up to date, this site offers plenty of dresses and designers to choose from.

The website is super easy to navigate through. Also you may want to check out the Johnathon Kayne Collection and becasue he may just be stopping by the bridal centre. Check out the event section for more details.

Hey ladies, you may want to recommend this site to your date since it has a section on men’s fashion to or you could check it out together. Have fun!

Thanks – Shaina Vine

——————————Unrelated Links————————

Check  out: Alberta Petroleum

Regina Gowns

Regina Gowns

Hello all! Thanks for checking out my blog. If you are getting married or know someone who is you do not want to miss my review of Regina Gowns. I definitely recommend you check out this site . I  searched  through the site and found some really amazing dresses.  Just click Regina Gowns. Once there you can click any link to scroll into their main website which is provided by Bells and Bows Bridal centre.

They have a whole range of designers including ADK who is a Canadian designer, Sincerity Bridal,Eden, VII by Venus, and Jasmine who designs a couture collection.If you are a young bride to be you may want to check out their designer Ella Rose. Her dresses are really sweet and there are many pictures on the website for you to look at. As well for your convenience the dresses are sorted by price.

If you are feeling a little behind in your wedding plans this site is perfect for you becasue they have everything. Not only do they have wedding dresses but they also offer a section for your bridesmaids as well. You can even check out shoes and accessories.

The site is all about catering to your needs so it’s really easy to find your way around.  And there are a whole range of sizes. I really appreciate that they have collections specifically for plus size brides and petites so you are sure to find your dress no matter what shape you are.

Best wishes to all you brides out there!

Thanks- Shaina Vine

—————————————unrelated links——————————

check out: Shop Lethbridge

Regina Bridal 2011

Hey brides check out this unconventional dress style. Isn’t it beautiful! I found it in the Mon Cheri Collection at the Regina Bridal website. I spent the the afternoon checking through the list of designers they have and ladies if you havent found your dress yet you are in luck. Here is the link Regina Bridal and then you can click anywhere on the page to follow through to their main website.

So brides if you like the dress in the picture you may want to check out this site. Although the collection features a whole range of classic styles too.
If you click the previous link you will find  Mon Cheri Destinations is thier featured collection. It is a very modern and simple style. If you are looking for a sleeveless silk dress with a modified mermaid style definitely check out this line. It has a very informal but simply elegant look. I love that are numerous photos too! On the other hand if you are are a bride that is looking for a more classic white bridal dress you should check out their Mon Cheri Bridal collection.

They do offer high end fashion imported all the way from Italy for all you style conscious brides out there.La Chatuise is one of the designers in their European collection who has dresses which are exclusive for Bells and Bows Bridal Centre.  So if you want something all your own and definitely a dress that looks like it is right off the run way then check out this line. You will not find this collection in any other Bridal boutique!

Thanks- Shaina Vine

———————————–Unrelated Link——————————————-

Check this stuff out:  Mortgages Alberta