Alberta Food Marketing
I was at the grocery store this week and when at the check-out the cashier checked my eggs for cracks. When she opened the carton, one of the eggs had a tiny feather stuck to it. “What do you know,” I said, “eggs must come from an animal.”
She laughed and told me about her teaching practicum that involved a lecture on where eggs come from. When asked the question, one of her students (5 or 6 years old) replied, “The grocery store!”
The supervising teacher leaned over to her and said, “You can’t give him full marks for that answer.”
All I could think was, what a lost opportunity to teach supply chain management to kids when such knowledge could be one of those revelations that shape their future lives and give them hope of attaining a real, live saving career. [Yes marketers save lives because they are in part responsible for the movement of goods - food being one of them].
So, if any five-year-olds are reading this (and 55-year-old teachers with out imagination or a real world perspective) EGGS DO COME FROM THE GROCERY STORE!
Not only do eggs come from the grocery store, the fact that some where in the supply chain they come from chickens is the least important when considering the value chain.
Here is the egg supply chain: your breakfast plate, the frying pan, the fridge, the car, the grocery store, the wholesaler, the Canada Egg Board/Council (regulator and marketing), the laying house, the rearing house, the hatchery, research and development of breeding stock, the chicken, the chickens grandparent breeding stock, the guy that ate eggs for breakfast who took it on his shoulders to sell eggs (the innovator).
As you can see, the chicken that laid the actual egg in question, is only a small part of the supply chain.
The next time you hear a young boy say that eggs come from the store, you better give him full marks plus a bonus from having a better grip on supply chain management that does the teacher!
Thank you.
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Thanks for the valuable information. This will help people like me who want to know benefits of supply chain management. Supply chain management is really important – I am doing research on it and want to learn about it; today I find a list of case studies on supply chain management.