A Must Read Marketing Article Published in the Globe and Mail "The death of 'old marketing'"

Click here to read a short but extremely important article. The article asks its readers to consider “companies need to abandon cold calls, billboard/radio advertising, self-promoting websites and direct mail”

http://www.theglobeandmail.com/report-on-business/your-business/grow/customer-experience/the-death-of-old-marketing/article1433420/